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Today we introduce you to the newest arrival in the Luxury Boats Positano family, the Allure38 Sweet Life. Our new boat comes with the most modern devices to sail the sea in every situation. Thank you so much to the engineer Maurizio Marzocca who designed our Allure with the precious help of Fervit shipyard.

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If you’re asking yourself where the Amalfi Coast is, it’s time for you to discover one of the most beautiful and unique corners of Europe.

The Amalfi Coast is located in the Campania region in Italy, between the provinces of Naples and Salerno.

The most important cities from a historical, architectural and naturalistic point of view are the beautiful Positano, the fascinating Amalfi, which gives its name to the coast, the famous Sorrento, the small and wonderful villages of Praiano and Furore, as well as the fantastic islands of Capri and Ischia.

The entire area of the Amalfi Coast is on the Tyrrhenian Sea, a deep blue and uncontaminated sea which contributes to the creation of stunning landscapes, such as Capri’s Grotta Azzurra (Blue Grotto), the Fiordo di Furore, Li Galli islands, the world-famous Faraglioni of Capri and many more.

Travelling around the Amalfi Coast on a private yacht will be an experience beyond words: you’ll be amazed at the wonderful glimpse of Capri, while relaxing on your private boat. Avoid the traffic of the Amalfi Coast and enjoy your holiday in total relaxation, breathing in the sea breeze and being rocked by the calm waves of the Mediterranean Sea.

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The 40th edition of the International Tourism Exchange (BIT) opened on Sunday and will run until Tuesday 11th February in Milan. This edition starts with the positive data of the sector – according to all operators, there’s an “unstoppable growth for world tourism”, which at the beginning of 2020, however, has to deal with the health emergency caused by the virus.

Thousands of visitors crowd into the stands at Fiera Milano City. There’s plenty of offers – over 1,100 exhibitors from all over the world, including those countries which had never been here before, such as the Indian state of Kerala, Ukraine, Morocco and Tunisia (China has not participated, but it hasn’t been here for 2 years).

Italy comes with almost all its regions. Thematic conferences will be organised in Campania’s stand to illustrate the main cultural proposals which, says the Tourism Councillor Corrado Matera, “will make the environmental and artistic heritage of the area even more special, as well as refined tastings thanks to which the flavours of Campania’s provinces can be experienced”. From the Amalfi Coast there is Luxury Boats Positano with Matteo and Lucia Lucibello.

“The public and private sector are working together to carry out effective marketing actions aimed at consolidating and growing the objectives of both the domestic and international market”, said the Councillor.

Source: Positano Notizie

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“By boat for a Selfie Tour” – last August we already talked about the amazing initiative of Lucia Lucibello, who’s the owner of Luxury Boats Positano (https://www.luxuryboatspositano.com) along with her brother Matteo, but we never expected to receive today, 23rd November 2019, the images of a tour made earlier in the afternoon.

After 3 weeks of bad weather (on the eve of a new amber weather warning, editor’s note), a warm sunny day was enough to allow four close friends to live the unique experience of taking a “winter” selfie in the wonderful waters of the Divine Amalfi Coast: Matteo and Lucia’s love for the sea and innate hospitality “made in Positano” did the rest.

A short break, with the shining sun and calm sea, allowed the small group to toast at sunset on the Amalfi Coast, on board an exclusive Aprea 32 guided by commander Matteo Lucibello. A memorable holiday for the young women, who will bring unforgettable memories of this beautiful day back to the United States.

Source: Positano Notizie

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We’ve said it for years and at each venue – in order to promote such an important and complex destination like the Amalfi Coast, we need to get out of our comfort zone and learn to “network” on the territory.

The motto “Unity makes strength” finds its maximum expression when the hospitality operators come together to achieve a common goal: to diversify and enhance what tourism has to offer.

And this is the focus with which the tourism development network Costa d’Amalfi took part in the last edition of the TTG (Tourism Trade Fair) in Rimini with the new Authentic Amalfi Coast brand (read the article of Positano Notizie) – it encompasses the capabilities and resources of the most important operators at the Amalfi Coast.

With the beauties we have, it’s not difficult to make tourists fall in love with the Divine Amalfi Coast, but it’s important to explain how to experience our wonderful and fragile territory, preserving it from an unnecessary and harmful excess.

The group of tour operators – which were of different nationalities and were accompanied by the operators of the tourism development network Costa d’Amalfi – have arrived today in Positano, where they were taken through the history of the Amalfi Coast lemons inside the secret garden of Valentì Positano. Then, they continued their walking tour towards the Roman Archaeological Museum and later were taken to Amalfi with the exclusive boats of Luxury Boats Positano.

Limoncello, jams, lemon panettone and the nice Valentino Esposito, supported by his family, welcomed the group of professional operators who immediately felt at home, with one of them stating that it was “unbelievable, good vibes only”.

Positano’s beauty and the professionalism of the guides showing the glory of two thousand years of history inside the Roman Villa did the rest. At the end of the tour, which lasted about an hour, Valentino Esposito stated: “I’m happy that Costa d’Amalfi have finally realised the importance of networking, which is not easy in a territory where we’re all first women”.

Words of appreciation for the initiative also came from Lucia Lucibello, owner of Luxury Boats Positano with her brother Matteo: “I want to thank Andrea Ferraioli and Rosalba Irace for their commitment and their great professionalism. I managed to go to Rimini for the TTG Travel Experience and I was able to observe the importance of having a reference point for those looking for our destination, Positano and the Amalfi Coast. Speaking on behalf of my brother Matteo, we are happy to have contributed today, in some small way, to the success of this fam trip”.

Source: Positano Notizie

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When a brand rooted in authentic experiences meets international recognition, something meaningful happens.

Millionaire Magazine has recently featured Luxury Boats Positano, highlighting one of its most distinctive experiences: the Selfie Tour. An editorial mention that goes beyond visibility, positioning the brand within a narrative of innovation, tourism evolution, and experiential value.

More than a tour: a new perspective on the Amalfi Coast

Luxury Boats Positano has always focused on something deeper than a simple boat excursion. The Selfie Tour, in particular, represents a shift in perspective: the sea is no longer just something to admire, but something to live, frame, and remember.

Designed for those who seek authentic yet contemporary experiences, the tour blends iconic landscapes — from Positano to Capri — with a spontaneous, personal storytelling approach. Moments are not staged. They simply happen. And that’s exactly what makes them memorable.

Why Millionaire is talking about it

Millionaire Magazine has built its editorial authority by selecting stories that represent innovation in business models and communication. The inclusion of Luxury Boats Positano is not случайный — it reflects a broader shift in the tourism industry:

• experiences over services
• storytelling over standardization
• personalization over mass tourism

The Selfie Tour fits perfectly into this evolution. It speaks to a new kind of traveler: aware, visual, and emotionally driven.

A recognition that strengthens the brand vision

Being featured on Millionaire Magazine reinforces a clear direction. Luxury Boats Positano is not simply offering tours. It is shaping moments that align with how people want to travel today:
more intimate, more visual, more personal. And perhaps this is the real reason behind the recognition. Not just what is offered, but how it is experienced.

Looking ahead

In a landscape where attention is fragmented and experiences are often replicated, standing out requires clarity. Luxury Boats Positano continues to build its identity around this principle:
creating something worth remembering — and worth sharing. And sometimes, the most authentic stories naturally find their way into the right pages.

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Coast and Capri Lazio’s midfielder Joaquin Correa chose Luxury Boats Positano owned by Matteo and Lucia Lucibello to visit the Amalfi Coast and experience its beauty.

Matteo Lucibello himself gave us these exclusive news, photographed together with Correa and his beautiful partner Desirée Cordero, during an excursion to the Faraglioni of Capri.

They were taken on the flagship boat of Luxury Boats, the Sunseeker 60 New Life, a luxury yacht equipped with every comfort, thanks to which the young couple had a two-day full-immersion experience at the sea of the Amalfi Coast.

Source: Positano Notizie

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